(Continued from Part 1)
More on the Propaganda Techniques Employed by the Nazis
- Glittering Generalities, which Yourman characterizes as “the use of “virtue words” to appeal to emotions of love, generosity and brotherhood. This phenomenon extends to references to German traditions dating back to the Middle Ages, especially the word “volk,” pronounced “folk.” German farmers were seduced to back the Third Reich with constant associations with “Blut und Boden,” (Blood and Soil) and bound by oaths of “Bauer honor” to tie them to the land and prevent them from changing their occupation or residence. The Nazis needed every sector of their economy dominated and running smoothly if they were going to win the upcoming war.
Every country has its own benevolent myths regarding their own folks but the Nazis milked them dry. The Americans did something similar after the war. The myths of the “self-made man,” the “hardy frontiersman” and other old saws were elevated to such heights of nincompoopery that they gave rise to a full-blown axiomatic truth called “American Exeptionalism,” a truth just as true as “Manifest Destiny” and The Tooth Fairy. Continue reading “What America Learned from the Germans — 2/2”